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This site has the following in the web site, "AFFINITY PONDS is Melbournes No." We noticed that the web site also stated " Melbourne City, Suburbs and Mornington Peninsula! What we offer our clients is a whole pond solution." It also stated " Cleaning your pond is only the beginning! Does your pond need a minor repair? Does your pond need a major restoration? Do you need a pump and filter to minimise maintenance? Would you like to add life to your pond with fish or aquatic plants? If you answered yes to any of these questions then you need Affinity Ponds!." The header had pond care Melbourne as the highest ranking keyword. It was followed by pond cleaner Melbourne, pond cleaning Melbourne, and pond filtration Melbourne which isn't as ranked as highly as pond care Melbourne. The next words the site uses is pond maintenance Melbourne. pond pumps Melbourne was also included and will not be seen by search crawlers.